Taco Bell today launched a mobile app that allows for customers to place orders using their phones. The customer still has to pick up their order as, sadly, Taco Bell isn’t launching a delivery service. According to CNN:
“You get to skip the line,” said Jeff Jenkins, director of mobile experience at Taco Bell, which is owned by Yum! Brands (YUM).
But he said there’s no feature to select a pickup time because the food won’t be prepared until the customer arrives.
So what’s the point of using the app? Jenkins said both restaurant and customer will both get a heads up from the app once you get close to the Taco Bell.
“When you get within 500 feet of the location, you get a notification on your phone that says, ‘Looks like you’ve arrived. Would you like us to start preparing your food?’” he said.
This news comes shortly after Starbucks announced a similar mobile app which will debut this year and be nationwide by the end of next year.
[Read the entire story at CNN.com]
